Influencer events for Kazar
Industry, category & results
- Industry: Fashion
- Category: influencer events
- Year: 2019
- Number of participants: 45+
- Number of appearances: 200
- Result: 500% increase in Instagram page visits
About Kazar
Kazar is one of Poland’s leading premium fashion brands, featuring high-quality leather shoes, bags, wallets and belts for modern, metropolitan-style women and men. Sensuality, originality, prestige – these are the key features of the brand, which underwent a complete visual transformation by the fall of 2019.
The challenge
As Kazar’s Hungarian PR and marketing communications agency, our tasks include raising brand awareness and promoting new collections on social media platforms, with a particular focus on Instagram.
The solution
In 2019 we organised 2 so-called ‘shopping experience’ events for renowned Hungarian opinion leaders. In June, the influencers got an insight into Kazar’s spring-summer collection, while in September, they got to see the the brand’s new image and pre-fall collection.
The two events were held at the Kazar shop in the Westend Shopping Center, Kazar’s largest salon.
The events saw nearly 200 Instagram appearances, which resulted in a more than 500% increase in visits on Kazar’s Instagram page.
