Let the game begin
Basic information
Industry: Fashion| Client: Luxottica | Category: Influencer campaign | Date: November 2020 - January 2021
Challenge
At the end of 2020 Oakley – a brand of Luxottica – has developed special optical lenses specifically for gaming. The task of our agency was making these Oakley Prizm Gaming models known and popular among Hungarian gamers and office-clerks. To fulfill this task, we had to find gamers who wear prescription eyeglasses and fit the quality criteria, defined together with our client. As a result, we asked for the help of three gamers in promoting the new models.
Solution
Unlike classic influencer campaigns, we had to consider the main platforms of the gamers as well, such as Twitch and Youtube. These sites were significant besides the usual Instagram and Facebook appearances. After successfully connecting with the gamers, we have established a personal relationship with them and together with our client we have arranged a personalised eye examination and fashion consultation, during which the gamers have chosen their Oakley frames. After seeing the first few appearances of the campaign, Luxottica assigned us the management of the Polish Oakley Prizm Gaming campaign as well.
Results
- 17 appearances on the channels of the gamers
- 71 000 Instagram reach
- 8 900 likes
- 170 000 views
- the management of the Polish Oakley Prizm Gaming campaign
About Luxottica
Luxottica is the leading company of premium, luxury and sports eyewear. The company’s own brands include the world’s most famous eyewear brand, Ray-Ban, and also Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and the Arnette. The company also makes eyewear under license for Giorgio Armani, Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, DKNY, Polo Ralph Lauren, Prada, Michael Kors, Starck Eyes, Tiffany and Versace.
Date of publication: February, 2021.
