Brand communication with PR tools training
It is clear that brands want to appear in the media as often as possible, relfected in a positive way, and it is also clear that it would be best if no payment was required for this.
Unfortunately even a brand communication training won't give you lengthy free media appearances, however, we can show you how to reach better results buy paying less money and more attention.
- Target audience: communications experts, marketing professionals, senior managers
- Ideal number of participants: 5-15 people
- Duration: 1 day
- Advertisement or professional content? basics of media
- What is newsworthy?
- How does the Hungarian press work today?
- Optimization and rewriting of press releases
- Creating value in the economy of information
- Creating and maintaining owned media
- Advanced content marketing
- The secrets of press event organization
- Measuring success: what is a good KPI?
- Discussion about case studies of PS:PRovocative