Crisis communications training
The crisis communications training consists of two parts. The first part is a crisis communication-focused media training, which aims to prepare participants to handle media relations effectively in the event of a crisis.
The aim of the second part is to teach attendees how to identify all involved parties in a crisis situation and get to know a 360 degree crisis management that goes beyond media relations.
We always create the detailed syllabus of the training in collaboration with our clients to make sure that it is tailored to the needs of each company.
Goals and audience
- The goal of the crisis communications training: Introducing the best practices and answers to be used in a crisis situations.
- Target audience: Decision makers, senior management, communications professionals, crisis team.
- Ideal number of participants: 5-15 people
I. Intorduction to media relations
- Dynamics of media relations, motivations of journalitsts
- Declaration of statement policy withtin the company (who can give statements on behalf of the company, to whom and how)
- Interview and copyrights (cancellation, requests for correction)
- Preparing for an interview (influential journalistic questions, defining the topic)
- Specifications of radio and television interviews
- Crisis in the media, the spin effect
- Which aspects of the crisis are interesting for the media?
- Who should talk to the journalists and how?
II. The function of crisis communications
- Dynamics of a crisis situation in the internet age
- Identification of expected effects of the crisis
- Identification and mapping of involved parties
- When should we involve an external expert?
- Development of crisis communication scripts
- Identifying target audiences
- Define messages
- Choosing the right channels, following up on aftereffects
- The long-term follow-up of results
III. Discussion, identifying next steps
- A free discussion with all participants, during which we set the next steps and evaluate the training.