Creative press events for Sony - PS:PRovocative PR-ügynökség
Reputation management for G Data Software AG
2015-02-26
Reputation management for Sony Hungary
2015-02-25

The challenge

Competition is extremely fierce between manufacturers of consumer electronics to be pioneers of technology, and therefore these companies come out with a new product portfolio twice a year on average, mostly introduced on a press event.

Journalists get to know the technical specifications and design of the new products before they arrive to the country, which is why a press event needs to provide a memorable experience and cannot be limited to showcasing features.

We organized 8 press events, 3 workshops and a launch party in 2 years for Sony Hungary.

The solution

We invited journalists to participate in unique and informative programmes, ones that differ from traditional press events.

That is why we organized a fashion show at the launch of Sony Ultrabook, chose Budapest Music Center as the location for the intorduction of a notebook series with exceptional audio qualities, or the studio set of Sztárban sztár, a popular celebrity transformation TV show for presenting notebooks that can be turned into a tablet with one move.

At workshops with fewer participants we provided an ideal surrounding for the testing of products and exciting culinary experiences.