Creative press events for Sony - PS:PRovocative PR-ügynökség
Reputation management for G Data Software AG
Reputation management for Sony Hungary

The challenge

Competition is extremely fierce between manufacturers of consumer electronics to be pioneers of technology, and therefore these companies come out with a new product portfolio twice a year on average, mostly introduced on a press event.

Journalists get to know the technical specifications and design of the new products before they arrive to the country, which is why a press event needs to provide a memorable experience and cannot be limited to showcasing features.

We organized 8 press events, 3 workshops and a launch party in 2 years for Sony Hungary.

The solution

We invited journalists to participate in unique and informative programmes, ones that differ from traditional press events.

That is why we organized a fashion show at the launch of Sony Ultrabook, chose Budapest Music Center as the location for the intorduction of a notebook series with exceptional audio qualities, or the studio set of Sztárban sztár, a popular celebrity transformation TV show for presenting notebooks that can be turned into a tablet with one move.

At workshops with fewer participants we provided an ideal surrounding for the testing of products and exciting culinary experiences.