PocketBook is one of the largest manufacturers of e-readers based on E Ink technology in the world, and is currently present in 35 countries. The brand’s products provide users with an exceptional reading experience anywhere, anytime.
Their core values are freedom, accessibility and empathy – their products offer freedom to lovers of reading everywhere, are available in all situations, yet their strength lies in the users who share their unique stories.
We were responsible for PR activities for the manufacturer between 2014 and 2016, which we will continue in a renewed form from February this year. Our agency is responsible for the support of communication for the introduction of new PocketBook products in Hungary, focusing on organizing product tests and coordinating blogger and influencer collaborations.